Assistant Director Of Marketing
Job Description
For those planning an event in downtown Dubai, UAE, our hotel offers 80,000 square feet of adaptable space, including a striking ballroom and outdoor venues. Explore Dubai Mall, Burj Khalifa, and Dubai Opera which are all minutes away.
- Bachelor’s degree in marketing, communications, hospitality, business, or related field preferred.
- Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing.
- Previous leadership or managerial experience preferred.
- Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution.
- Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast-paced environments.
- UAE market experience strongly preferred.
Skills and knowledge:
- Strong commercial awareness and understanding of hospitality business drivers.
- Excellent organizational and project management capabilities.
- Strong leadership and team management skills.
- Excellent written and verbal English communication skills.
- Ability to manage multiple priorities and timelines simultaneously.
- Strong understanding of social media, digital marketing, PR, and brand positioning.
- Collaborative, solutions-oriented, and adaptable mindset.
- Strong interpersonal and stakeholder management skills.
Responsibilities Duties:
-
Team leadership & productivity
- Support the Multi-Property Director of Marketing in overseeing the day-to-day operations and productivity of the marketing team.
- Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns.
- Foster a collaborative, high-performing, and solutions-oriented team culture.
- Provide guidance and support to marketing managers, executives, coordinators, and creative team members.
-
Strategy & planning
- Contribute toward annual and quarterly marketing strategy development across all properties and business segments.
- Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand.
- Assist in identifying commercial opportunities, emerging trends, and new audience segments.
-
Cross-department commercial integration
- Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives.
- Ensure campaigns and activations are operationally aligned and commercially optimized.
- Support integrated business planning across key hotel initiatives and launches.
-
Project management & brand initiatives
- Manage timelines, workflows, and stakeholder coordination across major projects including:
- Hotel enhancement programs
- Restaurant launches
- Repositioning initiatives
- Seasonal campaigns
- Partnerships and activations
- Ensure projects are executed efficiently and on schedule while maintaining brand standards and creative quality.
-
Agency & supplier management
- Manage external agencies, freelancers, production partners, and vendors to ensure quality output, timely delivery, and strong ROI.
- Review creative deliverables and ensure alignment with brand positioning and campaign objectives.
- Support briefing processes, production timelines, approvals, and campaign implementation.
-
Partnerships, PR & activations
- Support the development of strategic partnerships, media collaborations, influencer initiatives, and brand activations.
- Assist in identifying opportunities that drive awareness, footfall, audience engagement, and incremental revenue.
- Collaborate with PR and digital teams on integrated storytelling opportunities.
-
Marketing communications focus
- Ensure all marketing collateral and communications align with Marriott brand standards and property positioning.
- Support oversight of campaign messaging, visual identity, social media, content creation, and promotional activity.
- Assist with campaign reporting, performance tracking, and marketing analysis.